The media industry is facing the process of transformation of media convergence with not a few repercussions: not only technological fusion but the creation of transmedia content. The digital revolution is not only the transition from analog to digital technology, but the ability to transform an emotion into bits: sounds, texts, encoded digital images with the ability to make a unique experience and maintain a high-quality standard. This is very true for the 123movies now.
United by a common desire – that is, to attract the attention of a viewer-listener-consumer, all the media have taken the road of convergence with the intention of creating new economic models. As noted by the Communications Regulatory Authority, the development of digital technology is redrawing the boundaries between different telecommunications services, radio and television broadcasts and online IT services. Traditionally, in fact, these services were provided through different networks and platforms; today, instead, digital technology is able to provide a common coding and a greater bandwidth capacity so as to be able to convey more communication services on the same networks. The paradigm of the rapid progress of this convergence phenomenon is the rapid development of the Internet, a network of networks, now able to provide a complete variety of communication services, including voice telephony and television.
New Horizons for The Cinema Market
How is the cinema market reacting? What are the prospects that are emerging? The advent of the Internet has had profound influences on traditional media, but it has not yet determined its obsolescence and death. Despite an undeniable change, however, the expected abandonment of the old media has by no means taken place: old and new media have been forced to coexist. To be replaced where the tools for accessing content, not the media, which rather evolved. This is why continues the author convergence, rather than the paradigm of the digital revolution, seems to be the most plausible explanation of media change in recent years. Far from being replaced, the old media see their function and status transformed, due to the introduction of new technologies.
The relationship between cinema and advertising has always been one of the most interesting, as well as among the most profitable for advertisers. The global economic crisis of recent years, the advent of new technologies, the change in social media causes have not yet dethroned cinema as a more appreciated form of entertainment. Escape from reality as a necessity strikes without a difference in age, sex, or ethnicity. The need for entertainment has not changed the nature of cinema but has changed its appearance, responding to the need to stand out as “mass entertainment” from the solitary and homely vision of legal streaming or not. In particular, the evolution of places of entertainment consumption can be observed: to date, the greatest cinematographic consumption is found in places prepared for purchase such as shopping centers or places that replicate the offer modalities such as multiplexes.
Throughout the 1980s, the demand for films has increased worldwide, with an unprecedented rate. The world and economic-political order were in turmoil due to various factors including the economic growth of Eastern European and Latin American countries, the end of the cold war, the development of new technologies and, not least, privatization state broadcasting in many countries. In the United States, the growth in demand has increased the production of films destined for the domestic market from an average of 350 films per year in 1983 to 600 in 1988.